Excedrin “Pain Worlds”

Design

I was asked by Director Tom Crate to put a Styleframe to this neat Excedrin Concept. Did my best job imagining a head filled with stuttering gears, flying sparks, and the crunch of fracturing metal while our poor protagonist sits lost in thought. Its a mix of double exposure. mood, and immersive cgi a world that’s as tactile as it is expressive.

Executed with Cinema 4D, Octane, X-Particles, Photoshop
Taylor James Ltd.